Marketing
Delivering maximum exposure for your releases.
Understanding the needs of independent labels and stores.
Boosting your campaigns with our unique in-house technology.
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more about the services.
Delivering maximum exposure for your releases.
Understanding the needs of independent labels and stores.
Boosting your campaigns with our unique in-house technology.
Creating attention and boosting sales are the core aims of finetunes’ marketing efforts. Our team of digital marketing experts combine close personal relationships with retail outlets together with a detailed knowledge of the latest digital marketing and promotion techniques to help convert listeners into buyers.
Real life relationships combined with individual care.
Our Client and Label Care Team works closely with the content and editorial departments of the retail platforms and mobile carriers in our international distribution network. We understand that in order to maximize your visibility and drive your sales, your products need to be effectively promoted to the right outlets in the right ways, delivering value and sales for labels and stores alike.
Music is the core, but we can help add value.
Our Client and Label Care Team has extensive experience in both the ‘traditional’ music business and the dynamics of the new digital environment. Using your content, we’ll help you create valuable digital products that meet the needs of consumers. We can help you to be at the right place and time with your product to maximize the attention for your releases.
Tools for creating interest, connecting with fans, and monetizing your promotional effort.
Whether you want to deliver a targeted digital promotion campaign, create a download voucher giveaway, or even press some physical copies of your release, we have all the tools available to make it happen.
Our in-house-developed PromoTool acts as an interface between finetunes’ label partners and digital retailers, as well as media partners such as journalists, radio programmers and bloggers.
For retailers and media, the PromoTool is a huge one-stop database of information to help them plan and research their music coverage. They can access wealth of information covering finetunes’ complete catalogue, from release descriptions, to artist biographies, news updates, tourdates and relevant promotion facts. Furthermore, the media-rich PromoTool provides access to cover images, artist pictures, full-length streaming of the entire finetunes catalogue, video content and more.
A key feature of the PromoTool is the integrated online promotion service that allows our labels to service audio files of their upcoming releases to a self-selected pool of media contacts. Labels can select contacts from the finetunes promo network, which includes numerous international DJs, bloggers, online magazines, radio editors and print media. Labels can also invite their existing contacts into the PromoTool with just a few clicks. The PromoTool allows you to easily increase the range of your digital promotion and provides feedback from recipients as well as statistical analysis about the impact of your campaign.
Sell a range of content directly to your fanbase! Finetunes’ direct-2-fan sales tool gives you the opportunity to bundle digital media with physical goods like tickets, vinyl, T-Shirts or any other merchandise.
Interact with your fanbase! Give away some of your digital media in exchange for email-addresses, twitter followers or facebook connections. Spread the word about your release and let your people interact with your release.
View some examples of direct-2-fan campaigns by Farin Urlaub and Icke& Er.
finetunes is able to offer clients targeted banner advertising campaigns using our own in-house AdNetwork. Whether promoting a specific release, a special marketing campaign, free downloads or a label website, the finetunes AdNetwork is an efficient way to create awareness and expand your digital promotion.
By serving a selection of specialist music sites alongside non-music websites, finetunes is able to offer clients different packages of banner campaigns individually tailored to your advertising budget and marketing goals.
Music has always had a powerful connection with emotion. By connecting suitable music content to your brand finetunes can help you to vitalize your products and strengthen your relationship with customers.
Select your individual brand compilation out of the vast finetunes track catalog of more than 600.000 tracks from all genres and give your marketing campaign an individual character.
Your selection can be individually embedded into your website or issued as download voucher codes directly on physical products. Please contact us for further information.