Video- and Concertfilm Marketing





finetunes offers a comprehensive service portfolio and strategy consultancy in the field of marketing and monetization of videos and concert films. We work actively in this fast–growing and exciting field of business – doing much more than simply delivering content. We work closely and collaboratively with a range of partners including YouTube, Vevo, iTunes,, Myvideo, Clipfish including different Smart–TV channels like MuzuTV or Microsoft Xbox.

finetunes has well–established Music and Entertainment multichannel networks (MCNs) at YouTube. What this means: we can provide artists, labels and video producers with highly optimized access to the YouTube platform, on the best commercial terms available from Google.


Within our networks we are constantly managing all channels owned by our licensors, offering optimized advertising formats and effective monetization of video–viewing. Additionally, we monitor third party content uploads on YouTube and turn them into sources of revenue through effective claiming and monetization strategies. As required, unauthorized usages and uploads can be monetized, or completely blocked – instead directing traffic exclusively to the artists’ and labels’ official channels and videos. Furthermore we are proactively supporting the licensor in dealing with rights claims and infringements.

We help build strategies to help artists maximize views and watch–time, as well as attracting subscribers to their channels. We also help optimize the integration of purchasing links, social media, tour info and other important links on your videos. Our specialist team consists of Google–trained ‘YouTube Certified’ finetunes colleagues who offer support in every area of your YouTube activities.


If you need to know about search engine optimization, monetization, cross–marketing, copyright law, augmentation, in–video–programming, or any other subject relating to YouTube, we can offer expert help. Additionally, if there is no budget available for the creation of a music video, finetunes is able to help with creation of professional still frame videos for monetization on the platform.


Some examples from our network on YouTube: